Finnair is committed in its business operations to profitable, value-creating growth. Operational efficiency and product quality are at the highest level among European airlines. This provides a good foundation to continue the good start that has been made on increasing traffic in strongly growing markets.

The long-haul strategy's heavy emphasis on Asia has already proved to be the correct strategic choice. Asia is the fastest growing market area for air traffic. The proportion of Finnair's scheduled passenger traffic revenue accounted for by Asian traffic has grown in a couple of years from ten per cent to 17 per cent. Two thirds of passengers on Finnair's flights to and from Asia are Asian.