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The Finnair Group's travel agency business has two main strands: on the one hand, the travel agencies' role in providing corporate travel management services is becoming increasingly important, while on the other hand the demand for tailored leisure travel packages has grown significantly.

In recent years, airlines have reduced the commission they pay to travel agencies. As a result, it has become common practice for travel agencies to charge service fees from customers.

The Finnair Group's travel agencies have engaged in a degree of restructuring. Area created a business travel centre in Oulu from two local offices. SMT merged Kuopion Matkatoimisto Oy and Varkauden Matkatoimisto Oy into its parent company.

Both SMT and Area are highly rated in terms of customer awareness. Both travel agencies benefit from belonging to the global American Express travel agency network. The SMT's subsidiary Estravel has grown its operations in the Baltic states. Estravel, moreover, is the market leader in Estonia.