Strong distribution channels in use
The Travel Services division provides travel planning and travel management related services. The division's travel agencies support the Finnair Group's goal of strengthening its position in the travel market. The delayed economic upturn has prevented renewed growth in demand for business travel. On the other hand, there was clear growth in leisure travel in 2002.
There are two travel agency groups belonging to the Finnair Group: Suomen Matkatoimisto Oy (SMT) and Matkatoimisto Oy Area. SMT also includes the Baltic states' largest travel agency, the Estonian company Estravel. Mikkelin Matkatoimisto Oy is a subsidiary of Area. The Finnair Group's travel agencies operating in Finland have increased their market share in business travel to over 50 per cent.
The travel booking and information system supplier Amadeus Finland Oy also belongs to the Travel Services division. In accordance with its strategy, Finnair withdrew in 2002 from the remaining offices of the Norvista travel agency chain, which mainly operated outside Finland.
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