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Key Figures 2000
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The number of weekly flights between Helsinki and Bangkok increased from four to seven in February 2002 and, at the same time, a service of three flights a week was introduced to a new destination, Hong Kong. The Beijing service was enhanced in February from three to four flights a week and in September to five flights. In 2003, flight frequency on the Beijing route will rise to six flights.

In Europe, capacity was increased on the Milan, Rome, Paris and Copenhagen routes. A new destination, Stuttgart, was opened in cooperation with Finnair's domestic partner Golden Air. Underperforming routes between Finland and Sweden were discontinued.

Service and sales more efficient

Customer relationship management has played a key role in developing sales and marketing. Operations have been boosted through system integration. As part of the development work, the utilization of the frequent-flyer system in sales activity was enhanced. The company can now offer more targeted offers to its key customers than before. An example of this is the Top Club tailored service, implemented by Finnair and the Area travel agency for the needs of frequent flyers.