| Sale and marketing will be developed in a more customer-oriented direction. During 2003, Cargo will take steps to improve customer relationship management. The objective is to improve our awareness of customer needs and to adapt our service to them. The project will utilize experience acquired in the development of passenger traffic.
Finnair Cargo's service and productivity will be enhanced by improving the monitoring of unit revenues. By optimizing unit revenues, space for high-revenue consignments can be better secured on flights for which there is greater demand.
The objective is to replace the present operational information system for cargo traffic with a new system that covers the entire service chain. Space booking and the monitoring of unit revenues will be an integral part of the new system.
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